Digital marketing has become an essential part of modern marketing strategies, with the promise of providing businesses with more powerful and effective ways to engage their target audiences. There are a variety of digital marketing strategies, from social media campaigns to content marketing, all of which can help boost a company’s presence online. But what do the statistics say? What can businesses learn from these figures? This article will explore 10 eye-opening stats that demonstrate just how powerful digital marketing can be.
1. Definition of Digital Marketing
Digital marketing is any activity used to create, promote and distribute content or products online. It includes the use of different channels, such as social media, email, and websites, to drive customer engagement and capture customer data. It also involves the use of digital tools and technology, such as search engine optimization, to enhance online visibility.
2. Digital Marketing Defined by Statistics
A recent survey of 2000 marketers in the U.S. found that 92% of them consider digital marketing essential for success. Another study found that 79% of business owners believe that digital marketing will be the most important factor in their growth over the coming years. Clearly, digital marketing is highly valued and has enormous potential for success.
3. Using Digital Platforms
More and more businesses are turning to digital platforms to reach their target audiences. According to recent statistics, 60% of companies now use more than three digital platforms for marketing. This demonstrates the importance of multi-channel marketing for businesses that want to reach a wide range of potential customers.
4. Connecting with Consumers Digitally
Given the increasing number of people using digital platforms, businesses now have a unique opportunity to connect with consumers digitally. A recent survey revealed that 40% of shoppers now check out new products digitally before they buy them. This goes to show that digital channels are increasingly playing an important role in the customer journey.
5. Power of Digital Platforms
Digital platforms can be an incredibly powerful tool for businesses looking to reach more customers. Recent statistics show that 83% of internet users said that digital advertisements have helped them discover new brands or products. This goes to show just how powerful digital platforms can be for businesses looking to reach a wider audience.
6. Increased Social Media Use
Social media is one of the most popular digital marketing channels, and it’s no wonder why. Recent figures show that there are now over 3.5 billion active social media users around the world, representing almost half of the entire global population. This demonstrates the potential reach that businesses can have when they