In the digital world of marketing, there is no such thing as a ‘one size fits all’ approach. Every marketer needs to focus on the right skills and techniques to be successful in 2023, the year of automation and AI. To aid their progress, there are 10 must-have digital marketing skills all marketers should possess.
1. Understanding Analytics
Understanding analytics is key to unearthing insights from data and making informed decisions. This includes proficiency in Google Analytics, web analytics, data analysis, and more. It is essential for strategic growth in marketing campaigns.
2. Social Media Competence
It is essential for marketers to have an in-depth understanding of the different social media platforms and how to maximize their potential. They should know the effective tactics to engage with audiences and expand their businesses.
3. Engagement-focused Content
Marketers should focus on creating content that is tailored to the target audience’s needs, interests, and preferences. They should be highly creative and skilled in creating compelling stories that can engage the viewers and spark their interest.
4. Video Marketing Proficiency
Video marketing has become an essential marketing strategy, as it offers a higher gratification rate than static images and text. Marketers must have in-depth knowledge of creating, editing, and optimizing visually captivating videos that can grab the audience’s attention.
5. Automation Tools
Digital automation tools are necessary to efficiently manage marketing campaigns, particularly for large companies. Marketers must have knowledge of how to use specific automation tools, such as Hootsuite, to automate monitoring and analytics.
6. Search Engine Optimization
Search engine optimization is a form of digital marketing to optimize a website for search engine algorithms, with the aim of increasing its organic search results visibility. Marketers should be well-versed on how to optimize their websites for organic search and increase website traffic.
7. User Experience Design
User experience design is the art of creating well-designed user interfaces. Marketers should have the ability to create easy-to-use, user-friendly designs so that potential customers can have a seamless experience.
8. Advertising Skills
In an increasingly competitive digital space, it is important to have an effective digital advertising strategy to reach potential customers. Marketers must have a deep understanding of digital advertising techniques, such as remarketing, pay-per-click, and brand awareness.
9. A/B Testing
A/B testing is a process of running two