For a marketer, there’s nothing worse than struggling with a creative block. When you’re pressed to create on a deadline, but you just can’t think of something original to post, or an original concept for your next campaign, it’s easy to fall into despair.
In fact, that’s probably why you’re here. It’s okay though. We all need some inspiration now and then to help us shake off the rust and get back to creating awesome stuff.
If that sounds like something you need, scope out this enormous list of social media post ideas. There’s inspiration here to cover every social network, too. So, no matter where your audience is most active, you’re sure to find something you haven’t shown them before.
But First, Here Are Some Free Social Media Resources
If you’re going to succeed on social media, you need the right tools. These freebies will help you do something with the inspiration you’ll get from this post:
- Social Media Calendar Template: Plan all your posts ahead of time.
- How Often to Post On Social Media Infographic: Learn exactly how to map out your posting schedule.
- Social Media Strategy Checklist: Build out a comprehensive strategy for your social media content.
Not Sure Which Social Media Network to Choose?
Before posting to any social network, it’s worth considering how each one is used. Here’s a quick reference sheet:
How Do You Actually Put These Ideas Into Practice?
If you’re searching for social media ideas, you might be experiencing a few different problems:
- Lack of creative inspiration. Sometimes, you just don’t feel like you have anything kicking around in your head.
- Constant fire drills to find content to share. You might also be scrambling day-to-day to find enough content to share.
- Content that isn’t getting results. In this case, it might be time to try something you haven’t thought of before.
Sound relatable? Keep these solutions in mind:
Plan Ahead With a Social Media Calendar
The best way to keep social media posts organized is on a calendar. In fact, that’s why we’ve included a free calendar template in this post.
Here are some of the benefits of using a calendar:
- They give your team full visibility into your social media schedule.
- They make it easier to plan posts ahead of time. And make sure you’re posting at the best times.
- They make it possible to plan content + social promotion in one place. No more switching between tabs and tools to map out your publishing schedule.
Plan Cohesive Campaigns
The best way to drive a message home is to build a complete campaign.
Oftentimes, brands struggle to keep up with their social posting schedule because they’re too reliant on one-off posts. This makes staying organized difficult. Plus, it’s tough to always be writing posts on the fly without much thought ahead of time.
So, plan campaigns. These can be around:
- Campaigns to promote events.
- A series of posts promoting a single piece of content.
- A string of branded posts carrying a consistent message or hashtag.
Schedule Ad Hoc Posts
In addition to your planned campaigns, mix in some ad hoc posts. These are spontaneous one-off posts that aren’t necessarily connected to a broader campaign but still reinforce your overall brand message. Leaving some flexibility in your schedule makes it easier to react to trending topics and hashtags, which you can capitalize on for added brand exposure.
With these three tips and all of the following ideas, you should have no trouble staying inspired and keeping your posting schedule full.
And Now, Content Ideas For Businesses to Post on Social Media
There’s an endless possibility of content to share on social media. But these are the types of content that your audience will appreciate.
1. Your Company’s Blog Posts
Does your business have a blog? The best way to get your blog seen is to share it on your own social media platforms. You know it’s relevant to your business because it came from your business.
2. Posts Showing Your Company’s Culture
What better way to showcase your business then by sharing a culture post?
A culture post is an image or article that highlights what your business is all about. It could be a behind-the-scenes image of your employees doing something quirky or an article about how your business does something a certain way.
3. Industry News
In raw numbers, news articles get more social shares than any other type of article.
Most businesses that produce content are focusing on deep long-form content rather than as-it-happens breaking news.
Create a list of news sources in your industry. This could include trade publications or websites. Then, find those sources on Twitter and follow them. When they share something interesting, retweet it to your followers (or share it on another social network, like Facebook or Google+).
5. Question Posts
Not everything you share on social media has to be a blog post or article. Get your audience talking and engaging with one another by asking a burning question. For example, you could ask “What sort of content should I blog about next?” It’s the best way to know what your audience really wants to read.
6. Product/Company Videos
Visuals are eye-catching when your audience is scrolling through their news feed. It’s been proven time and time again that visuals help improve engagement, but what about videos?
Research shows that videos have a 135% greater organic reach compared to photos. That’s a crazy high number.
Take advantage of this organic reach opportunity by sharing videos about your company or a new product you have.
7. Customer Reviews And Testimonials
Does your company have dedicated fans!? Let their voices be heard and share their thoughts on your social media.
You can do this by retweeting their kind words or creating a graphic with their testimonial directly on it. Don’t forget to include their name/handle!
8. Quick Tips And Advice
Aside from sharing an entire ‘How to” post giving in-depth tips and advice, you can share a few tips that you think are the MOST important.
Sharing a simple tidbit is an easy way to share valuable information with your audience.
Here at CoSchedule, we call them “Pro Tips.”
9. Holiday Posts
No matter where you live, holidays are a big deal. Show your holiday spirit by sharing a holiday-related post on your business page.
Whether it be an image, video or article your audience will appreciate that your business has real people that also get excited about holidays!
10. Photos From Company Events
We discussed sharing culture posts that showcase your company’s personality, but you can take that a step further by sharing photos from a company event.
If your business hosts a charity event or fundraiser, a great way to spread awareness is by sharing it on social media.