Case study · MLM & network marketing software

Network marketing software for Tiens Pakistan direct selling.

Network marketing software for direct selling companies, in practice: Tiens Pakistan was searching for a way to manage its MLM business and its members across Pakistan. Eziline designed and delivered the platform that lets the company sell its health-care products effectively through MLM: a member tree, automatic commissions, wallets and e-pins, product orders and payouts, run from one admin panel.

MLM softwareNetwork marketingDirect sellingGenealogy treeCommission & payoutWallet & e-pin
Tiens Pakistan product range: food supplement jars, devices and household items on a display stage
Image: Tianshi International Pakistan, tiens.com.pk
2002Tianshi International Pakistan established
4Branch cities: Islamabad, Lahore, Multan, Karachi
4Product categories sold through the network
1MLM platform for members, wallets and payouts
Client
Tianshi International Pakistan Co. (Pvt) Ltd, trading as Tiens Pakistan
Industry
Health-care products sold through direct selling (MLM)
Parent group
Tiens Group, headquartered in Tianjin, China
Pakistan footprint
Head office in Islamabad, branches in Islamabad, Lahore, Multan and Karachi
Solution
MLM software: members, placement tree, commissions, wallets, orders, payouts, admin
Delivered by
Eziline Software House, Islamabad
The challenge

A global brand, a local network, and a business that runs on trust.

Tiens Pakistan needed a way to manage its MLM business and its users in Pakistan. In network marketing, every sponsor, sale and payout has to be traceable, or the people who earn from the network stop believing in it.

Members who are also sellers

In MLM one person is a customer, a distributor and a sponsor at once. The company has to know who joined under whom, on which side, and who sits where in the tree.

Rules that must calculate themselves

Direct, level, team and rank rewards cannot live in spreadsheets once the network grows. They have to calculate the same way every time and leave a trail anyone can audit.

Money members can see

Members expect to see their balance, their earnings and the status of every withdrawal. The company needs approvals, identity checks and controls behind that screen.

What the platform covers

Every part of an MLM business, in one system.

Eziline builds MLM software end to end. These are the modules of our network marketing platform that the Tiens Pakistan project drew on, from the first sponsor link to the final payout.

Member registration & sponsor links

Every member joins through a sponsor's referral link that carries the sponsor and, on binary plans, the side to join on. New members are approved once payment is confirmed, so the network only grows with verified people.

Referral linksSponsor trackingApproval
Placement tree & genealogy

A genealogy tree shows each member's downline level by level, with the sponsor and the business volume on the left and right legs. Admins can open the tree of any member by ID and drill down.

Binary treeDownlineBusiness volume
Compensation plans

Plans are configured rather than hard-coded: binary pairing, matrix legs, unilevel views and the bonus values per package and per level. The plan itself is the company's; the platform runs it exactly as written.

BinaryMatrixUnilevelPlan rules
Commission engine

A join, a package upgrade or a purchase posts the right bonuses to the right members up the upline: direct referral, level bonuses and team volume. Each credit is a ledger line with its source, so any amount can be traced.

Direct bonusLevel bonusLedger
Ranks, rewards & incentives

Rank rules, such as direct sales on each leg, are checked on a schedule and members move up automatically. Reward prizes and tiered monthly incentives are defined by the admin, not by a developer.

RanksRewardsScheduled jobs
Product catalogue, packages & orders

Products and packages carry their own price, volume and bonus settings. Members buy or upgrade from their wallet, and each purchase feeds the commission engine immediately.

PackagesOrdersUpgrades
Wallets & e-pins

Members hold wallets for earnings and purchases. Admins generate e-pins in chosen amounts and quantities; members redeem them to top up a wallet or register a new member, and can transfer balance under admin rules.

WalletE-pinsTransfers
Withdrawals & payouts

Members request a withdrawal from their earnings. Finance sees the queue, accepts or rejects with a remark, and the member is notified. Company bank accounts, payment methods and expenses sit in the same books.

RequestsApprovalBank accounts
KYC & account control

Members upload identity documents that the admin reviews, approving or rejecting each with a reason. Accounts can be frozen and unfrozen, and roles and permissions limit what each staff member sees.

KYC reviewFreeze accountRoles
Member portal & mobile

Members get a dashboard with their team, earnings, daily bonuses, invoices and certificates, plus company news. The portal is responsive on the web and extends to Android and iOS apps when a company wants them.

DashboardNewsMobile-ready
Admin console & reports

Admins see all members, unapproved sign-ups, earnings per member, bonus histories and the balance sheet. Whatever an auditor asks about a payout can be answered from the ledger and the activity log.

ReportsBalance sheetAudit trail
Notifications

Welcome, credentials, package activation, top-up and withdrawal results go out as email notices. SMS and WhatsApp messages can be connected for the alerts members check first.

EmailSMSWhatsApp
The member journey

From new member to paid commission.

Every sale in the network follows the same path. Each step feeds the next, and the last one updates the books.

  1. Join

    A new member signs up through a sponsor's referral link.

  2. Approve

    Payment or an e-pin is verified and the member is placed in the tree.

  3. Buy

    The member buys a package or product from the catalogue.

  4. Calculate

    The commission engine posts bonuses up the upline.

  5. Wallet

    Earnings show in each member's wallet and dashboard.

  6. Withdraw

    Finance approves the request and the ledger is updated.

The network at work

Watch one sale travel up the tree.

Members join under a sponsor and the tree fills level by level. When a member buys, the order is counted and commissions flow up the upline into each sponsor's wallet, ready for a withdrawal request. This animated tree shows the idea.

SPONSORLEVEL 1LEVEL 2LEVEL 3LEFT LEGRIGHT LEGWALLETILLUSTRATIONDirect referralLevel bonusTeam volumeWithdrawal requestApprovedMember placing an orderCommission path up the sponsor lineCommission credited to walletSAMPLE TREE · BINARY LAYOUT · NO REAL FIGURES
Illustration only. The tree, amounts and labels are layout, not real member or sales data.
The client

The products the network sells.

Tiens Pakistan groups its range into food supplements, health care devices, personal care and household products. Images are from the company's own website, tiens.com.pk.

Tianshi food supplement jars and boxed powders arranged on a green studio background
Food supplementsImage: tiens.com.pk
Tiens health care devices and boxed gift sets on a light studio background
Health care devicesImage: tiens.com.pk
Tiens personal care range including herbal toothpaste and boxed products
Personal careImage: tiens.com.pk
What changed

One platform the whole network works in.

One system for the network

Members, sponsors and the placement tree live in one platform instead of lists kept by hand.

Commissions that calculate themselves

Bonuses post automatically up the upline, with a ledger line behind every credit.

Members see their own business

Each member has a dashboard with team, earnings, wallet balance and withdrawal status.

The company stays in control

Approvals, identity checks, roles, account freezes and an audit trail sit behind every payout.

In plain words

Network marketing software for direct selling companies in Pakistan

Network marketing software is the system a direct selling company runs on. It records who sponsored whom, places every member in a tree, counts sales and business volume, calculates commissions under the company's plan, holds balances in wallets and releases payouts. For a health-care products brand selling through MLM, it is the difference between a network that feels trustworthy and one that depends on spreadsheets and phone calls.

Tiens Pakistan chose Eziline to build exactly that. Our MLM platform covers the genealogy tree, binary, matrix and unilevel plans, direct, level and rank bonuses, e-pins and wallets, product orders, withdrawal approval, KYC review and an admin console, with a responsive member website and the option of Android and iOS apps. Eziline Software House has built software in Islamabad since 2007, and MLM is one of the platforms we know best.

We are the software partner, not the plan designer. The compensation plan, the products and any claims made about them belong to the company, and we configure the platform to the plan you have approved with your own legal advisers. If you are planning an MLM, direct selling or referral business in Pakistan, book a free consultation and we will scope your version.

MLM software PakistanNetwork marketing softwareBinary MLM plan softwareMatrix MLM plan softwareUnilevel MLM softwareDirect selling softwareMLM website and mobile appMLM commission and payout softwareMLM wallet and e-pin systemGenealogy tree softwareMLM software development companyHealth care products MLM
Questions

Tiens Pakistan: frequently asked questions.

What is network marketing software?

Network marketing software, also called MLM software, manages a direct selling business: member registration under sponsors, the placement tree, product orders, commission calculation, wallets, e-pins and payouts. Eziline built this kind of platform for Tiens Pakistan.

Which MLM plans can the software run?

Our platform is built for binary and matrix plans and also supports unilevel views, direct and level bonuses and rank rewards. Plan rules and bonus values are configured per package and per level, so the software follows the plan your company has approved.

How are commissions and payouts handled?

Commissions post automatically when a qualifying event happens, such as a join, an upgrade or a purchase. Every credit is a ledger line with its source. Members request withdrawals from their wallet, and finance accepts or rejects each one with a remark.

How does the system track sponsors and the downline?

Each member joins through a sponsor's referral link, and the placement is stored in the tree. The genealogy view shows the downline level by level, with business volume on each leg, and admins can open the tree of any member.

Can we sell health-care or other products through it?

Yes. Products and packages are managed in the catalogue, and each purchase feeds the commission engine. The software does not make product claims: the wording of product information is the responsibility of the company.

Do you build the MLM website and mobile app too?

Yes. We build the member website and admin panel, and Android and iOS apps for members and field teams when you want them. All of them read the same member, wallet and commission data.

How long does an MLM software project take?

Because the core platform already exists, the timeline depends mainly on how custom your compensation plan and branding are. We give a fixed schedule and quote after reviewing your plan document.

Is MLM software legal and compliant in Pakistan?

The software is a tool. Whether a plan is permitted depends on how it is structured and on the rules that apply to your business, so confirm your plan with your legal advisers and regulators. We build in the controls auditors look for: approvals, KYC, roles and a full ledger.

Your turn

Need a system like this for your organisation?

Tell us how your teams work today. We will show you the closest running system, then scope and quote yours with your workflows, roles and reports.