In 2007 a small team of designers and programmers rented an office in Rawalpindi, put a sign on the door and started trading as Eziline Software House. The pitch was simple: businesses needed websites that worked, looked professional and could be updated without calling a developer every time a price changed. We were website specialists first, and we said so.
What we did on day one
The first services were the ones the market was asking for: web design, dynamic web solutions, graphic design and multimedia. A typical job was a brochure site with a contact form, a news section the client could edit, a logo and a stationery set, and increasingly a Flash intro or a product animation because that is what a modern site looked like in 2007.
The tooling tells you the era. PHP 5 and MySQL on shared hosting, jQuery (barely a year old) for anything interactive, Photoshop and Illustrator for the design work, Flash for animation. Internet Explorer 6 still had to be supported, so every layout was checked twice: once in Firefox, then again with the IE hacks. Broadband was spreading in Pakistan but far from universal, which meant every image was compressed hard and every page weighed in under a few hundred kilobytes.
How we worked
There was no process document in 2007. A project started with a meeting, a sketch and a quote, and ended when the client was happy. What we did settle on early, and never changed, was that a job is not finished at launch: clients got free online support after delivery, and we kept answering the phone. That habit of staying reachable is still one of the values on our about page.
Interns came early too. Fresh graduates from the twin cities came in to learn HTML, CSS and PHP on live projects, and several of them stayed. The training side of the company that later became Ezitech started as a desk in the corner of that first office.
Why it mattered
Nothing about 2007 looked like a software house that would one day exhibit in Dubai and Riyadh. But the two decisions that shaped everything came in that first year: build what clients can actually use, and be profitable from the start rather than chase funding. Eziline has been profitable since 2007, and that independence is why the company could choose its own direction through every technology shift that followed.
This post opens the Eziline story. The year-in-review series that follows walks through each year to 2026: what the technology of the time looked like, and what the company was building with it.
